Founded in 1892, AYAM™ is a brand leader in various Asian markets within the Asian food category. With the expansion out of the Asian region in the mid-1900s, the iconic AYAM™ brand has built a reputation in Asian cuisine throughout numerous countries, and is renowned for its quality ingredients as well as for making Asian cooking accessible. AYAM™ is currently the leading brand within the mainstream supermarkets’ Asian category as well as in the Asian retail market in Australia.

With over a century of brand heritage, AYAM™ is committed to providing high quality, authentic Asian products with superior taste and flavour. With numerous arrays of products ranging from coconut products, Asian sauces, cooking sauces and pastes, condiments, chilli sauces, noodles and desserts, AYAM™ strives to promote healthy foods. As a result, the vast majority of AYAM™ products have no added MSG, artificial colours and flavours and contain no preservatives.